A European brand shaped by the world we grew up with.

We grew up with anime, games and stories that left a lasting impact. Like many fans, we chased the merch, the moments and the characters we loved.

In Europe, it was often hard to find products that felt right either in quality, design, or simply availability.

That gap became the starting point.

From the beginning, POPbuddies has been about creating what felt was missing

Not just more merchandise, but something more cohesive Products that feel like they belong together and reflect the characters and stories people care about.

We create products that fans would genuinely want to own.

Being based in Finland shapes how we see things.

We look at anime and gaming culture through a European lens. How it's discovered, collected and shared here. That influences the way we design and develop our products.

Our goal is simple: to make these worlds feel closer, more accessible and more natural in everyday life in Europe.

Over time, POPbuddies has grown into more than just individual products, more that just a manufacturer.

There's direction to it. A path that connects different titles, collections and ideas into something more unified.

It's not about one character or one series. It's about a consistent experience that people can recognise, even as the world changes.

We're continuing to explore new titles, new ideas and new ways to bring fandom into everyday life.

Always following the same path, creating products that feel right and making them more accessible across Europe.

Thanks for being part of the journey.

Follow the Bunny

Join our network of retailers and give your customers the characters and stories they love.